I was born in Milan on Friday, December 13, 1963, from a Catholic family with Sicilian roots.

After my high school studies I immediately began my work experience, in parallel with University studies, collaborating as a promoter for a prestigious communication agency coming into contact with leading entrepreneurial realities of the national panorama of the 80s.

In 1985 I started to work in Star Alimentari as a national account for four years and gaining an important experience in the GDO channel.

My thirst for novelty led me in 1988 to move on, starting a new professional experience with Giuliani Farmaceutici entering the world of drugs and parapharmaceuticals in Italy and developing as precursors a line of natural healthy organic food products.

In 1991 I started to work to Bolton Group (once Exportex) to deal with Trade Marketing initially on products dedicated to the pharmaceutical and cosmetic channel, after on food products and then stickers. I left Bolton Group after 18 years of fantastic experiences with a deep knowledge of the main Italian distribution channels and with the awareness of having acquired an important experience in the organization and management of commercial networks, in the structure of internal processes and in marketing activities.

The desire to explore new markets took me in 2010 to Fratelli Carli in Imperia where the predominant commercial activity was linked to the direct sales (leader in Italy) both for the food and cosmetic division. The new challenge was to differentiate the business by opening up new perspectives by aiming at modern distribution and the hotellerie channel.

After my 50 years I decided that my professional knowledge, gained over thirty years in important structured companies and in almost all distribution channels, should be capitalized and could help entrepreneurs and business managers. Therefore I started my new professional activity as a management consultant and business organizator with the aim of not focusing exclusively on business consulting activities for their own sake but to open professional horizons also to institutions and social realities.

I started a collaboration with Google in 2014. Then I continued my collaboration with Lamborghini energy drink and luxury beverages in 2016. For four years I have been a director of an international chamber of commerce.

In September 2017 I started my activity as an entrepreneur as co-founder and director of a Research Center operating in the agroforestry and new technologies sector as an innovative Start Up operating with Universities in Italy and abroad and with the CNR. We then developed collaborations with ICE (Agency for the promotion abroad and for the internationalization of Italian companies), with ITA (Italian Trade Agency), with the Ministry of Foreign Affairs and International Cooperation, with the Ministry of Economic Development, with Confindustria, with Ucina and with other important national and international realities.

In May 2018 the research center was nominated in the Senate of the Italian Republic for the Excellence Award 2018 in the “innovation sector” which was then awarded to washington DC in October of the same year.

From January 2020 I took over the management responsibility as CEO.

In October 2018 I was called to assumed the position of member of the executive board and regional delegate of Lombardy for Confinternational with the aim of promoting the interests of small and micro companies with targeted actions to affirm them internationally.

Even today, after many years of experience in the world of work, I continued with enthusiasm to look for new stimuli in heterogeneous sectors, with a strong attitude to professional relations, company collaborations and institutional relations.